5 Google Ads Default Settings That Suck
Blog
Welcome to X Factor Marketing, your go-to resource for all things related to digital marketing in the business and consumer services industry. In this article, we will delve into the top 5 default settings in Google Ads that might be hindering your online advertising success. By understanding and optimizing these settings, you can maximize the impact of your Google Ads campaigns and drive better results for your business.
1. Ad Rotation
One of the default settings in Google Ads that you need to be aware of is the ad rotation setting. By default, Google Ads favors the "Optimize" option, which aims to show the best-performing ads more frequently. However, this can limit the exposure of other ads in your campaign, potentially missing out on valuable conversions.
To overcome this limitation, it is recommended to change the ad rotation setting to "Rotate indefinitely." This setting allows each ad in your campaign to have an equal chance of being shown, ensuring fair exposure and allowing you to gather sufficient data to make informed optimization decisions.
2. Search Partners
Google Ads default setting includes search partners, which extends the reach of your campaigns beyond Google's search engine to other partner websites. While this may seem advantageous, it can also result in lower conversion rates and higher costs.
If you want to have more control over your campaigns, consider disabling the search partners option. By focusing solely on Google's search engine, you can tailor your campaigns and optimizations more effectively to reach your target audience and achieve higher conversion rates.
3. Broad Match Keywords
Another default setting in Google Ads that can impact your campaign performance is the use of broad match keywords. Although broad match provides a wider reach, it often leads to irrelevant clicks and wasted ad spend.
To overcome this issue, it is highly recommended to utilize more targeted keyword match types, such as phrase match or exact match. This ensures that your ads are only triggered when users' search queries align closely with your targeted keywords, increasing the overall relevancy and quality of your ad traffic.
4. Default Bid Strategy
Google Ads defaults to the automated "Maximize Clicks" bid strategy, which aims to get as many clicks as possible within your budget. While this may seem appealing, it may not align with your specific campaign goals, such as maximizing conversions or achieving a certain return on ad spend (ROAS).
To optimize your bidding strategy, consider using more advanced options like Target CPA (Cost Per Acquisition) or Target ROAS (Return on Ad Spend). These bid strategies allow you to set specific performance targets and let Google's algorithm adjust your bids accordingly to achieve the desired outcomes.
5. Ad Delivery Method
By default, Google Ads is set to "Optimize" your ad delivery, which aims to show your ads to users most likely to convert. However, this setting may limit the overall reach and impressions your ads get.
If you want to ensure maximum exposure for your ads, consider changing the ad delivery method to "Rotate evenly." This will distribute your ads more evenly throughout the day, allowing for broader reach and potential exposure to different segments of your target audience.
Maximize Your Google Ads Success with X Factor Marketing
At X Factor Marketing, we excel in providing top-notch digital marketing solutions for businesses in the business and consumer services industry. Our team of experts understands the intricacies of Google Ads and can help you optimize your campaigns to achieve exceptional results.
Whether you need assistance with ad creation, keyword research, bid management, or overall campaign strategy, we have the expertise to make your Google Ads soar above the competition. Let us help you outperform other websites and achieve the maximum return on your ad spend.
Contact X Factor Marketing today to learn more about how we can take your Google Ads campaigns to the next level!
